The Knowledge Project

Shane Parrish 290 - Tobi Lütke: AI Agents, Better Decisions, and the Future of Work

Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books

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The Knowledge Project

Episodes

Tobi Lütke: AI Agents, Better Decisions, and the Future of Work

What 12 Years of Failure Taught Steve Jobs About Success

Make Better Decisions by Fixing Yourself First

The Mindset Behind Building a Great Little Business | Brad Jacobs

John D. Rockefeller: The Principles Behind The Greatest Fortune in History

Inside Kaz Nejatian’s Fight to Save Opendoor

The Mindset That Unlocks Your Full Potential | Dr. Gio Valiante

How to Repair and Nourish Your Gut | Dr. Giulia Enders

Mental Models That Change How You Think | Bill Gurley

You Don’t Need To Innovate To Be Successful | FarmVille Creator

The Hyundai Founder Who Put a Country on His Back

Speed, Stress, and Better Decisions | Winston Weinberg

Greg Brockman: How to Stay Valuable as AI Gets Smarter

The Magic of Thinking Big | XPO CEO Mario Harik

Alpha School: AI and The Future of Education | Joe Liemandt

Harrison McCain: The Potato Farmer who Went Big

Beating the Market: Connor Teskey, CEO Brookfield Asset Management

An Unlikely Empire | J.W. Marriott

The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder

The Obsession That Built Nike | Phil Knight

The $2 Trillion Mind | Nicolai Tangen

Michael Ovitz: The Psychology of Power

Ray Kroc : How McDonald’s Took Over America

Morgan Housel: Wealth is What You Have Minus What You Want

The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

How to Build Good Habits & Break Bad Ones | James Clear

The Outlier Playbook: The Patterns Behind Enduring Success

Pierre Poilievre on the Role of Government, Freedom, and Affordability

Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

Bernie Marcus: The Story of Home Depot

How to Think Like a World-Class Marketer | Rory Sutherland

Mary Kay Ash: The Greatest Salesperson In History [Outliers]

7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

Charlie Munger: The Psychology of Human Misjudgment [Outliers]

Panera Founder Ron Shaich

Steve Wozniak: The Engineer Who Built Apple [Outliers]

Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti

Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]

Building Great Businesses | Tracy Britt Cool

Hetty Green: The Witch of Wall Street [Outliers]

Barry Diller: Building IAC

Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

How To Build A Cult | Lulu Cheng Meservey

Fred Smith: The Story of FedEx [Outliers]

Why Everyone Is Wrong About AI (Including You) | Benedict Evans

How John Bragg Built 3 Empires From a Small Town [Outliers]

The Science of Lasting Love with Dr. Sue Johnson

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]

Ryan Petersen: Building Flexport

Katharine Graham: The Woman Who Took Down a President [Outliers]