Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the idea that creativity is simply connecting existing “dots,” not inventing something from nothing, and challenge podiatrists to combine podiatry with another industry concept to generate new business ideas. Tyson shares examples of successful dot-connecting from other industries, including Capital One Café (bank + café), a coffee shop that becomes a wine bar in the afternoon, drive-through ATMs, blended cuisines, and bourbon infused with banana, emphasizing that innovation is often evolutionary. They encourage looking outside podiatry to learn from hotels, airlines, restaurants, Apple, gyms, dentists, and retail, and highlight how AI can be connected to clinic systems for notes, FAQs, follow-ups, and training. They recommend brainstorming without judgment, testing ideas,…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how clinics can prepare for the Q4 “deductible season,” when patients who deferred care earlier in the year may say yes once deductibles are met or benefits are about to reset. Jim outlines a five-part playbook: explain the deductible math patients often overlook, pull a list of deferred patients already in your EMR, send one clear recall email (with deadlines and capacity expectations), change ad messaging without necessarily increasing budget, and drive traffic to a dedicated landing page (not the homepage) that explains end-of-year benefits and answers common questions. They also stress preparing staff for increased inquiries and avoiding last-minute December demand that can create negative sentiment or reviews. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss using clinical receipts as an underused marketing tool in a podiatry clinic. Tyson explains that receipts already have unused space, so clinics can add one short, clear, memorable message to educate patients about services they may not know you offer (e.g., children’s foot care, running assessments, shockwave therapy), avoiding confusing “catalog-style” lists. He recommends rotating the message like a mini campaign—typically running proven messages for 6–8 weeks and testing new ones for at least two weeks—adjusting quickly if there’s no traction, and only promoting services you want to grow. They also suggest using color printing to grab attention, promoting specials on retail products, reinforcing the clinic website look, and applying the same idea to invoices, appointment…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why untrackable marketing still matters for podiatry practices, explaining that Google Ads often get credit through last-click attribution even when earlier touches (referrals, signage, sponsorships, videos, word-of-mouth) created the preference. They define brand as the five or six things people associate with a clinic, not just logos and colors, and stress the value of niching (being known for one thing) and maintaining visual and verbal consistency across the website, Google Business Profile, signage, uniforms, stationery, and phone scripts. They warn that frequent rebrands reset recognition and that consistency builds trust. To gauge brand impact without a dashboard, they suggest watching direct name searches, hearing “I’ve heard of you,” lower cost per patient over time,…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry clinics can use promotional products as a strategic marketing tool, not generic swag. They emphasize starting with a clear goal (brand awareness, loyalty, referrals, niche services, or conversation starters), choosing useful, good-quality items that people keep, and avoiding cheap products that get thrown away or create negative associations. They suggest selecting items that travel outside the home (bottles, towels, caps, socks, bags) to increase visibility, using clever wording and designs to spark conversations, reinforcing patient education with tips printed on items, tailoring products to patient niches (runners, kids, older patients, orthotic and pain patients), and remembering professional referrers with high-quality gifts. They also recommend leveraging…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why attending in-person podiatry conferences matters beyond earning CME, arguing that the real value comes from hallway and dinner conversations, benchmarking your practice against peers, and building relationships that lead to better clinical and business decisions. Jim shares insights from the APMA National Conference, emphasizing that the visible cost of attending often outweighs the “invisible” long-term cost of skipping, including missing what colleagues are charging, solving problems others have already solved, and falling behind on new standards like shockwave. They cover how conferences reduce owner isolation, how hiring associates often starts years before a job ad through networking, and why you should go with a plan, connect with strangers, and follow up within…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin share 15 ways to become known for a niche podiatry service, including choosing one problem to own, crafting a simple, clear message, educating constantly through content and newsletters, and building a website around patient-searched problems and symptoms. They recommend creating a named “signature process,” collecting success stories via reviews and case studies, seeking speaking opportunities, and building referral relationships by being specific about who you help. They emphasize aligning all branding and imagery with the niche, creating helpful resources, showing up where ideal patients gather, staying consistent over time, delivering an outstanding patient experience, owning the local area first, and never stop learning so your expertise stays ahead. ✉️ Contact:…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss practical ways to improve a podiatry practice website for AI-driven search results from tools like ChatGPT, Claude, and Google Gemini. Jim outlines five key actions: confirm your site isn’t blocking AI crawlers via security services like Cloudflare or restrictive hosting settings; build content around real patient questions (especially cost, timelines, recovery, and insurance) rather than just condition labels; answer FAQs immediately in the first two sentences and include specific numbers to avoid vague marketing copy; ensure consistent information across your website, Google Business Profile, Bing listing, and other platforms to prevent AI from using outdated details; and run a monthly check by asking AI 10 common patient questions to see which sites are cited and use that…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how understanding patient search behavior outperforms “fancy” marketing as platforms shift from Yellow Pages to Google and increasingly AI tools like ChatGPT and Claude. They emphasize that patients search for relief (heel pain, fungal nails, injuries) rather than “a podiatrist,” so clinics should lead with problems and outcomes, not titles or treatments. Key points include competing for attention when intent is high, prioritizing intent over raw traffic, making messaging feel highly relevant in search results, marketing problems before treatments, and preparing for AI-driven recommendations by creating clear, human-friendly website content. They also note AI rewards clarity, authority signals like reviews, and educational content, as well as a consistent online presence. The…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why most organic social media (Facebook/Instagram) is no longer worth a clinic’s time due to extremely low reach, and why practices should stop paying for generic holiday posts that don’t drive patients. Jim argues the one organic channel worth focusing on is Google Business Profile (GBP) Posts, because they appear where patients compare providers during local searches and help build trust with timely, relevant updates. They cover what to post (services, common conditions, new staff/equipment, community involvement, educational Q&As), basic best practices (clear images, short copy, call-to-action buttons, skip hashtags, schedule posts in advance), and how to repurpose existing blog content and use AI tools like Gemini/ChatGPT. They also mention the free practice visibility…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how culture can be a practice’s best marketing strategy, using widely shared World Cup stories of Japanese fans cleaning stadiums and Japanese players leaving spotless dressing rooms. They outline five lessons: marketing is what happens when nobody is watching (patients judge cleanliness, smells, staff behavior, and details like parking); consistency creates trust (predictable experiences build brands and inconsistency is noticed); little things become the big story (small, unexpected touches like follow-up calls, remembering names, and helping patients create shareable experiences); internal culture becomes external marketing (team pride and care drive return visits beyond advertising); and leave everything better than you found it, referencing the New Zealand All Blacks’…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how asking better questions in and around the clinic drives trust, better care, and practice growth more effectively than relying only on online marketing. They explain that patients often leave not because of clinical skill but because they don’t feel heard, and that curiosity and follow-up questions build stronger doctor-patient connections than lecturing or rushing to a diagnosis. Drawing on examples from personal experiences, The 40-Year-Old Virgin, and concepts from the book Give to Grow, they outline how patients may need technical advice, emotional support, or strategic guidance—and one extra question helps identify which. They also connect curiosity to marketing through front desk calls, referral relationships, and online interactions, and describe a “follow-up…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why marketing must continue even when a clinic is busy and well-known, using a debunked Coca-Cola advertising myth to highlight that people buy from businesses they remember, not just ones they know. They explain that consistent visibility protects “mind share” from competitors and prevents clinics from being forgotten, and warn against “helicopter marketing,” where clinics only promote when bookings drop. Tyson frames marketing as both growth and defense, urging practices to “dig the well before you need the water” by staying proactive with newsletters, Google reviews, useful content, website updates, referrer thanks, patient education, short videos, and community speaking. They conclude that the goal is to be unforgettable and share where to get coaching and marketing help…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the gap between how podiatrists think they rank on Google and what patients actually see when searching terms like “podiatrist near me” from different locations. They explain their free Practice Visibility Scorecard (available at podiatry.marketing), which includes a visibility map showing where a clinic appears in Google’s top results, a “share of local voice” metric, and a 100-point score across six categories: website, Google Business Profile, local rankings, reviews, content, and patient engagement. They also cover demographic overlays to identify higher-income areas suited to fee-for-service offerings and a competitor reality check that reveals who dominates local map visibility. Jim notes the report is manually reviewed and designed to provide actionable baseline data.…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists should “dig the well before you need the water” by building referral relationships long before a slowdown hits. They explain that many clinics network too late, that referrals are a byproduct of trust and consistent visibility, and that seasonality, weather, and economic shifts can create dry spells. Key strategies include networking most when you’re busy to avoid desperation, diversifying referral sources instead of relying on one, giving before asking through helpful support and introductions, staying visible without being annoying, educating existing patients about all services so they refer, and building a strong reputation through community involvement, speaking, content, and excellent patient experiences. Their final takeaway: take small, consistent…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them. They outline five practical ways LinkedIn can grow a practice: co-creating content instead of pitching (webinars, panels, podcast swaps, thoughtful commenting), building two-way referral networks across cities, countries, and specialties, recruiting or getting recruited through consistent posts and networking, turning vendor relationships into marketing leverage via outcomes and case studies, and forming a peer “brain trust” for major business decisions. They encourage listeners to make one concrete LinkedIn move this week and download the 2026 list via…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists often chase new patients while overlooking existing professional referrers, emphasizing that referrals are a transfer of trust. Jim shares a framework: from 100 referrers, 50% will never refer, 5% will refer immediately, and the key opportunity is nurturing the remaining 45% over time. They outline 10 ways to strengthen referral relationships, including remembering referrals are earned, making referrers look good through excellent care, thanking people more often, closing the communication loop with updates, not only contacting referrers when you want something, understanding each referrer’s ideal patient, becoming a resource through targeted education, building personal relationships, tracking where referrals truly come from, and creating a referral experience…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin outline a five-part marketing plan to turn a $50K equipment purchase (such as a laser or shockwave) into a predictable investment by asking not “Can I afford it?” but “What plan pays it off in 12 months or faster?” They advise running the math backward to set monthly patient targets, then mining your existing patient database 30–60 days before the device arrives with multi-touch outreach and staff scripting. They recommend building landing pages and ads around the condition and patient frustrations rather than the device name, activating local referral sources (PCPs, physios, athletic trainers, and even other podiatrists) with repeated outreach, and tracking cost per consult, consult-to-treatment conversion, and months to payback. They also note the need to budget for ongoing…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists often confuse external and internal marketing, reducing the value of their spend. They argue external marketing should lead with patient problems (like heel pain) to grab attention within seconds, while internal marketing should educate patients on available solutions (such as shockwave or laser therapy) once they’re in the clinic, building trust and improving treatment acceptance. Tyson shares a real example where advertising shockwave therapy caused a drop in results compared to problem-focused heel pain ads, and they note treatment pages and blogs still belong on the website for those researching modalities. Practical takeaways include reviewing homepage and ads for problem-first language, training staff to explain options, and using in-clinic materials and…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average value per patient visit, current monthly revenue, and schedule capacity to determine an appropriate marketing budget (often a small percentage of gross revenue, higher in growth phases) and to evaluate ROI in terms of patients needed to break even. They advise being honest about skills and interests, DIYing low-risk tasks like posts and reviews while avoiding high-risk technical work such as advanced SEO, ad strategy, website migrations, schema, and Google Business Profile recovery. If outsourcing, they recommend choosing providers who understand podiatry and avoiding generic “we do everything” offers. Success should be…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the marketing idea “go where the buffalo are,” meaning podiatrists should position their services and messaging where patient demand already exists rather than trying to create it from scratch. They contrast high-demand topics like heel pain with low-awareness offerings like shockwave therapy, noting that external promotion of shockwave therapy reduced new patient numbers, whereas heel-pain ads consistently performed well; shockwave therapy worked better as an internal marketing channel after patient education. They stress using patient language, placing the right message in front of the right audience, both online and offline, and avoiding mismatched channels, such as advertising for running injuries in a nursing home newsletter. They also highlight “hidden herd” follow-ups…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the “80/20” reality of using AI tools like ChatGPT and Claude for podiatry marketing: AI can help with the easy 80% (drafting blog posts, tightening writing, brainstorming headlines, translating text, outlining pages like plantar fasciitis content), but it can’t replace the hard 20% that determines results—strategy, diagnosis of what matters for a specific practice, judgment on what to ignore, accurate editing (especially in healthcare where AI can hallucinate facts), and consistent execution like managing Google Ads, posting Google Business updates, coordinating website edits, and responding to reviews. They emphasize that AI often produces inconsistent plans, can misread human intent (e.g., podcast titles), and that experts help turn plans into outcomes. They suggest listing…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how a clinic’s reception area acts as a key marketing touchpoint that can either boost or kill patient flow by shaping first impressions and patient feelings. They explain that bottlenecks often start at reception due to unclear processes, last-minute paperwork, slow payment systems, and poor zoning among arrival, waiting, and departure, and share examples from Jim’s recent MRI and doctor visits. They cover practical improvements such as making the desk approachable and uncluttered, optimizing seating quantity and layout, adding clear signage, and using technology like online forms, tap-and-go payments, and membership-style billing to reduce friction. They emphasize that small changes can have a big impact and recommend designing the clinic around reception flow. ✉️ Contact:…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five key business decisions that shape whether a new podiatry practice succeeds before it ever opens. Prompted by a resident preparing to start a practice without a lease or patients, they outline an order of operations: research the market before choosing a location using free data like census trends, income levels, and competitor presence; decide what type of practice and payer mix you want rather than “treating everyone”; build a brand and name that reflect that strategy and can evolve over time; create a website structured around individual condition and treatment pages (and nearby “areas we serve”) written in patient-friendly language; and set up day-one systems like reviews, call tracking, intake workflows, and insurance-call handling to avoid playing catch-up later. ✉️…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why happiness is a powerful, overlooked marketing strategy in podiatry, arguing that patients decide emotionally and justify logically, so the in-clinic experience often matters more than ads, websites, or equipment. They explain that small moments—warm greetings, feeling heard, confidence in outcomes, and an encouraging close—create emotional memories that drive trusted word-of-mouth, reviews, loyalty, better treatment adherence, easier rebooking, and less price resistance. Using examples of poor hotel service and strong personal recommendations, they emphasize that mismatches between great online marketing and a flat clinic experience cause patients to leave, and that staff culture is part of external marketing because happiness can’t be faked or outsourced. They share five…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry practices can recover “lost” revenue already sitting in their EMR by improving patient recall and follow-up on incomplete treatments. They explain common examples of overdue patients (heel pain, diabetic foot checks, orthotic pickup, shockwave treatment sequences) and why manual recall fails due to front-desk workloads being overwhelmed and inconsistent outreach. Jim outlines how to calculate missed revenue and suggests that even modest rebooking can generate significant monthly income with zero patient acquisition cost. They review AI-powered recall tools like Bonsai that integrate with EMRs (e.g., ModMed), use diagnosis codes and notes to send HIPAA-compliant personalized texts/emails, and track ROI, while emphasizing the need for internal workflows so staff…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five simple, free marketing moves that podiatry clinics can implement by leveraging what’s already happening within the practice rather than relying on paid ads. They frame most clinics’ issues as an awareness problem and introduce a framework: capture, package, and share. The five moves are: turn common patient questions into content; document daily work instead of trying to “create” content; use the front desk as a marketing machine by tracking how patients found the clinic, digging deeper into search terms and touchpoints, encouraging referrals, and educating patients about services; share ethical before-and-after stories while protecting patient privacy; and stay top of mind without being annoying through newsletters, educational social posts, shareable “wow” posts, and…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why many podiatrists feel stuck after leaving the structured path of school and training, and how uncertainty—not lack of tactics—keeps them from improving marketing or changing their practice. They explore the “busy but broke” paradox of full schedules with thin margins, the compounding costs of inaction (such as outdated websites and poor patient mix), and the value of making fears specific by attaching real numbers to decisions, such as running Google Ads. They note that fear often includes looking foolish or admitting you need help, and emphasize that there’s no secret formula or copy-paste playbook—only fundamentals applied to each market. They encourage listeners to take one concrete action now, such as updating a Google Business Profile or building a strong page for one…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why “proof beats promises” in podiatry marketing as patients become cynical from constant advertising. They explain that most clinics rely on promise-based claims (friendly team, latest technology, advanced treatments), while modern patients trust evidence such as educational videos, realistic before-and-after stories, and ethical case studies that show assessment, planning, timeframes, and outcomes. Tyson outlines how to create case studies without identifying details, emphasizes getting patient permission for photos, and notes that “board certified” may matter more to professionals than the general public. They cover social proof beyond Google reviews—behind-the-scenes content, explanations of consultation processes, treatment plan structure, and community involvement—and…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the “$2,000 a month question” many podiatry clinics can’t answer: how many new patients marketing actually produced last month, beyond clicks and impressions. They explain what Google Ads conversions are and why conversion counts can be misleading (e.g., a booked consult vs. a pocket dial). Jim outlines how call tracking and form tracking—using dynamic number insertion and tools like CallTrackingMetrics or CallRail—can reveal which ads, keywords, and channels generate real calls and submissions, helping clinics reallocate budget to what works. They also cover pitfalls of relying solely on call duration, the value of reviewing call content to improve front-desk performance, and the need for HIPAA compliance, including ensuring vendors provide a signed BAA, since phone numbers…

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for making a small podiatry clinic look larger and more professional. They share personal stories and provide five actionable tips: 1) Look like a system, not a solo act, 2) Control the first 30 seconds of patient interaction, 3) Borrow credibility from trusted partners, 4) Design the overall patient experience, not just the room, and 5) Sound confident online before patients meet you. These tips aim to help small clinics establish trust and appear more established without significant financial investment. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to identify unrecognized revenue opportunities and enhance the effectiveness of marketing efforts. Additional key topics include the importance of dedicated local web pages, mining existing patient data to identify additional service opportunities, and creating smooth patient experiences through well-developed systems and workflows. The episode also explores how podiatrists can build clinical confidence to consistently present treatment options, thereby ensuring better patient care and practice growth. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why patients often trust TikTok and Instagram creators more than qualified podiatrists. They explore ten key reasons, including the power of confidence over credentials, the impact of simple stories over complex science, and the importance of visibility and relatability. They also discuss the dynamics of trust-building and the need for podiatrists to adapt their communication strategies to be more patient-friendly to provide better care. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media posts, they break down five specific misconceptions that often hold podiatrists back. Learn why small market practices can actually dominate locally, how to optimize your Google Business Profile, and why past marketing failures may have been due to the wrong tactics or timing. Whether you're in a specialized or general practice, this episode offers actionable steps to enhance your marketing efforts and grow your patient base. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads. The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews. The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This episode is packed with insightful advice to help podiatrists capture more patients and build trust in the digital age. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time. They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with valuable insights and tips to elevate your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice. Learn about the importance of designing your practice intentionally, understanding trade-offs, finding your niche, creating space to think, and the power of saying 'No.' Perfect for podiatrists looking to streamline their practice and focus on what truly matters. Don't miss out on actionable tips and strategies to build a fulfilling, sustainable podiatry career. Essentialism: The Disciplined Pursuit of Less by Greg McKeown: Amazon | Audible ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses various types of CTAs, ranging from appointment-based to education-focused, and emphasizes the importance of guiding patients through their journey. They also highlight the importance of engaging content and the benefits of measuring CTA effectiveness. Tune in for practical tips and insights to make your marketing more effective and turn passive viewers into engaged followers. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running shoes or joining gyms for the first time. Learn about effective strategies to target new athletes, the importance of understanding patient needs, leveraging your Google Business profile, and creating engaging content to answer common questions. Ensure your clinic stands out and is prepared for the influx of new patients this season. Perfect for podiatrists looking to optimize their marketing strategies in the new year. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings. Whether you're a new graduate or a seasoned podiatrist, this episode offers valuable insights into how to build lasting professional relationships and stand out in your field. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many private practitioners have about competing with these larger entities. The episode outlines five key advantages that private practices have over hospital systems, including personal branding, speed, better patient experience, focused reviews, and specialization. Listeners are encouraged to leverage these advantages in their marketing strategies to outperform larger competitors. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts. They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with practical tips and real-life examples to help you create targeted, high-quality marketing content for your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency. Learn why Google Business Profile may matter more than your website, how to keep your review strategy effective, and why social media engagement is becoming increasingly significant. Stay ahead with these actionable tips to make your clinic more visible locally. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, rebooking rates, revenue per hour, and Google reviews. They also share practical tips for building relationships with referral sources and making smart marketing decisions based on accurate data. This episode is packed with actionable advice for podiatrists looking to grow their practice effectively. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy. The episode covers how to navigate the trade-offs of different platforms, the necessity of HIPAA compliance for certain types of emails, and provides recommendations on user-friendly and effective email marketing tools such as MailChimp, Kit (ConvertKit), and MailerLite. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging local networking, collaborating with allied health professionals, creating microcontent, establishing memorable patient touchpoints, community involvement, and utilizing your stationery as a marketing tool. Tune in for practical tips that require minimal cost but can make a significant impact on your clinic's success. Ideal for podiatrists seeking to increase patient appointments and expand their practices. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing your clinic's message. The conversation explores the benefits of consistency, leveraging AI to enhance communication, and understanding when to adjust your messaging. They also share insights on how repetition fosters trust with patients and why consistency is crucial across different platforms. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase podiatry referrals. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize online platforms like LinkedIn. Discover practical tips for positioning yourself as an expert, communicating effectively, and making your clinic easy to refer to. Don't miss out on actionable advice to boost your podiatry practice! ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights on how to stand out in a crowded healthcare market by offering rapid access to foot and ankle care. ✉️ Contact: jim@podiatrygrowth.com