eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. by Steve Hutt | Shopify Expert and eCommerce Expert
Steve Hutt | Shopify Expert and eCommerce Expert
My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.
Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.
Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.
With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.
Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.
Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.
The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve.
Together, let's unlock your ecommerce potential and accelerate your business to new heights.
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Categories: Business
Listen to the last episode:
Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.
Together with our host, Steve Hutt, we’ll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.
Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don’t miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today’s episode of eCommerce Fastlane!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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Previous episodes
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331 - The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of LinkifiThu, 25 Apr 2024 - 0h
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330 - From Vitamins To Victory: Bulu's Journey To Becoming A Fulfillment Powerhouse With Paul JarrettWed, 24 Apr 2024 - 0h
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329 - Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For SuccessTue, 23 Apr 2024 - 0h
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328 - From Amazon To TikTok Shop: Expanding Your Ecommerce Horizons With Neil Twa Of Voltage DMTue, 16 Apr 2024
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327 - From Unknown Visitor to Loyal Customer: Littledata’s Conversion Strategies With Ed UptonTue, 02 Apr 2024 - 0h
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326 - The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AIMon, 08 Apr 2024 - 0h
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324 - The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-TrustTue, 26 Mar 2024 - 0h
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323 - Nimstrata's Secret To A 38% Conversion Boost With Google Cloud Integration With Sebastian HookerThu, 21 Mar 2024 - 0h
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322 - Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler DigitalTue, 12 Mar 2024 - 0h
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321 - The Unexpected Hero In Ecommerce: Noibu's Game-Changing Error Fixing Platform With Dan WardleTue, 05 Mar 2024 - 0h
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320 - Dream To Domain: The Strategic Acquisition And Growth Of Couch.com With Alex BackTue, 27 Feb 2024 - 0h
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319 - The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster FetcherWed, 21 Feb 2024 - 0h
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318 - Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu From FabrikatorTue, 30 Jan 2024 - 0h
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317 - Bloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of BloomreachTue, 23 Jan 2024 - 0h
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316 - Revolutionizing Customer Acquisition: SimplicityDX's Impact on Shopify Marketing Efficiency With Charles NichollsTue, 23 Jan 2024 - 0h
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315 - Winning Strategies: How AdScale's AI Tech Transforms eCommerce Advertising With Mati RamTue, 23 Jan 2024 - 0h
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314 - Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskrTue, 23 Jan 2024 - 0h
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313 - Stay Ahead of the Competition: Mastering Data Feed Optimization With Jacques van der Wilt Of DataFeedWatchTue, 23 Jan 2024 - 0h
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312 - Affordable Influence: How MavenReach is Democratizing Brand Awareness With Esther KimTue, 23 Jan 2024 - 0h
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311 - Chase Harmer's Wishes: Crafting a New Narrative in Charitable GivingTue, 23 Jan 2024 - 0h
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310 - How To Offer Amazon Prime Style Shipping On Your Shopify Store With Manish Chowdhary Of CahootTue, 23 Jan 2024 - 0h
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309 - Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of NostraTue, 23 Jan 2024 - 0h
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308 - Meaningful AI In Customer Service: Go Beyond The Hype With RichpanelMon, 04 Dec 2023 - 0h
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307 - Shopify's Silent Salesperson: How Alia Educates And Converts With Cory Gill Of AliaFri, 01 Dec 2023 - 0h
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306 - Say Goodbye To Address Collection Hassles! Shopify Gipht App Is Here With Jean GinsbergMon, 27 Nov 2023 - 0h
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305 - Modern Fulfillment: Sustainable Packaging, Unboxing Experiences, Consultative Partnerships With Erik Tonge Of BadgerMon, 06 Nov 2023 - 0h
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304 - How Young D2C Brands Are Using AI To Transform Customer Growth And Retention With Kiyan ForoughiMon, 30 Oct 2023 - 0h
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303 - Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht AppMon, 23 Oct 2023 - 0h
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302 - Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli MizrahiFri, 13 Oct 2023 - 0h
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301 - Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of AnattaMon, 16 Oct 2023 - 0h
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300 - Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPagesMon, 09 Oct 2023 - 0h
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299 - Beyond Borders: How Portless Streamlines Global Fulfillment For DTC Brands With Izzy RosenzweigWed, 13 Sep 2023 - 0h
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298 - Unpacking The Power Of Post-Purchase Automation With Mario Peshev Of Rush.AppSun, 20 Aug 2023 - 0h
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297 - The New Wave Of AI In Reducing Shopify Bounce Rates With Liam Patterson Of BidnamicSun, 09 Jul 2023 - 0h
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296 - Beyond Selling: Transforming Shopify Stores Into Passive Income Streams With Seijin Jung Of OpenStoreSun, 02 Jul 2023 - 0h
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295 - The Compounding Effect Of Ecommerce SEO: Building Relevancy And Authority With Josh George Of ClickSliceTue, 09 May 2023 - 0h
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294 - From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip InghelbrechtSat, 10 Jun 2023 - 0h
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293 - Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of GelatoThu, 11 May 2023
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292 - How To Use Customer Experience And AI To Drive Retention And Sales With Marcin Stoll Of TidioMon, 08 May 2023 - 0h
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291 - Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAISun, 09 Apr 2023 - 0h
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290 - Create The Ultimate Unboxing Experience Through Custom Eco-Friendly Packaging With Phil Akhzar Of ArkaSun, 05 Mar 2023 - 0h
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289 - Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStreamSun, 26 Feb 2023 - 0h
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288 - Supercharge Your Shopify Store Through High-Converting Landing Pages With Yuxin Zhu Of ReploThu, 23 Feb 2023 - 0h
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287 - Gain A Competitive Edge With Conversational AI Shopping Experiences With Yoav Oz Of Rep AIThu, 23 Feb 2023 - 0h
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286 - Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of MeasuredThu, 23 Feb 2023 - 0h
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285 - Drive Significant Incremental Revenue By Expanding Your Product Mix With Sina Djafari Of DuoplaneSun, 12 Feb 2023 - 0h
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284 - Shopify Stores Can Now Say Goodbye To Affiliate Links And Discount Codes With Anders Bill and Andy Cloyd Of SuperfiliateSun, 12 Feb 2023 - 0h
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283 - Collaborate Your Way To Success With Influencers And Creators With Brett Owens Of AfluencerSat, 11 Feb 2023 - 0h
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282 - Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of PostieTue, 31 Jan 2023 - 0h
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281 - 10X Your Browse And Cart Abandonment Email And SMS With Adam Robinson Of Retention.comTue, 17 Jan 2023 - 0h
